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QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry

22 Sep 2017

Three African markets worst affected by spam calls

Truecaller Insights reveals the top 20 countries affected by spam calls in 2017, including the top three African countries

2 Aug 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams

By Bronwyn Williams 13 Jul 2017

Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO

By Dave Nemeth 16 May 2017

How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 20 Mar 2017

10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards

Issued by Mobitainment 13 Dec 2016

Making complaints work for your business

No matter how brilliant your business is, at some stage someone is going to complain. It's how you deal with it that counts

16 Nov 2016

Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor

By Jacques van Wyk 2 Nov 2016

Best practice for direct mail marketing

Know the top best practices for direct mail marketing

By Michael Lundberg 24 Jun 2016

Love in a time of war in the DRC

Pulitzer play on DRC civil war takes to the stage at the Wits Theatre

29 Apr 2016

Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return

By Gareth Mountain 11 Mar 2016

[Biz Takeouts Lineup] 153: IMC Conference Johannesburg with Claire Cobbledick

Tune in to the Biz Takeouts Marketing & Media radio show on 15 October 2015, from 9-10am, as show host Warren Harding chats to Claire Cobbledick

14 Oct 2015

Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts

By Prashant Sengar 29 Sep 2015

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International

The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

16 hours ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 18 hours ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

20 hours ago

ICO to increase audience value

The audience is most important to an influencer; yet often it is difficult for them to develop loyal and engaging audiences and prove their audience's value. Launching its own universal cryptocurrency payment structure specifically for influencers, the IndaHash Coin, indaHash.com hopes to overcome this and offer simplified, seamless deposits on an innovative and secure platform, while granting digital tastemakers access to a leading-edge form of payment.

By Danette Breitenbach 1 day ago

Local industry leaders invited to sit on international film festival's jury

Ciclope, a leading international festival that recognises and rewards exceptional craft in moving image, has invited four prominent figures in the South African film industry to sit on the jury of its upcoming awards show, which takes place on the 26 - 27 October in Berlin, Germany.

1 day ago

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