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Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends

By Danette Breitenbach 1 day ago

Publishers share greatest threats, fears for 2018 media industry

‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world

1 day ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy

3 days ago

#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017

By Juanita Pienaar 6 Sep 2017

CMO report indicates need for brands, telcos to collaborate

The Chief Marketing Officer (CMO) Council has released a new report indicating that brands and communications service providers will need to collaborate to deliver a gratifying, valued and relevant omni-channel experience for customers

1 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017

By Juanita Pienaar 30 Aug 2017

#Pamro2017: Customer expectations in a digital world

Wayne Hull, MD of Accenture Digital, spoke at Pamro 2017 on the topic of consumer expectations transcending traditional industry boundaries

By Leigh Andrews 30 Aug 2017

#Pamro2017: TV-viewing any time, anywhere, on any device

Magnus Anshelm, MD of the MMS joint industry committee in Sweden, spoke of an advanced hybrid model for the total video currency for TV and online video at Pamro 2017, as the future is here

By Leigh Andrews 30 Aug 2017

#Pamro2017: Connecting with the connected viewer

Brian Fuhrer, SVP of product leadership for national TV audience measurement at Nielsen USA, spoke at Pamro 2017 on the topics of return path data (RPD) and TV audience measurement (TAM) integration, with today's connected consumer a core consideration

By Leigh Andrews 30 Aug 2017

#Pamro2017: Rethinking TV audience measurement in Africa

Jennie Beck, CCO or chief client officer at Kantar Media Mena, spoke at this week's Pamro Conference on the challenges of TV audience measurement or TAMs in Africa and how the rapidly developing African TV infrastructure may turn this on its head, creating new measurement opportunities.

By Leigh Andrews 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

#Pamro2017: The challenges in changing media consumption habits

How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration

By Louise Marsland 28 Aug 2017

Nielsen announces Africa's first digital audience metric

The entrenchment of Nielsen's Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with

Issued by Nielsen 24 Aug 2017

How will Africa cope with its rising population challenges?

BBC News broadcasts a week of special programming on Africa's rising population

16 Aug 2017

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International

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.

15 hours ago

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

17 hours ago

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

1 day ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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