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Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy

2 days ago

Who killed the iPod? Staying relevant to a restless generation

Who killed the iPod? The reality is that developing technology and the marketplace dictated the change. Video did not kill the radio star, it just changed the platform preferences

By Wynand Smit 14 Sep 2017

Mitigate market disruption by maximising customer experience

As industries across the board find themselves having to transform to keep up with a digital economy, customer experience (CX) is playing a significant role in providing businesses with opportunities for innovation and sustainability

By Julia Ahlfeldt 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers

By Khangelani Dziba 8 Sep 2017

#Pamro2017: Customer expectations in a digital world

Wayne Hull, MD of Accenture Digital, spoke at Pamro 2017 on the topic of consumer expectations transcending traditional industry boundaries

By Leigh Andrews 30 Aug 2017

Delivering a true omnichannel experience: what you need to know

With so many buzz words thrown around, omnichannel amongst them, it seems that retailers have completely lost sight on what a shopping experience is about

By Lynette Hundermark 23 Aug 2017

Zimbabwe turns the spotlight on customer experience

Customer experience and service delivery symposium on the cards for Zimbabwe

23 Aug 2017

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand

By Lauren Hartzenberg 21 Aug 2017

#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity

By Louise Marsland 21 Aug 2017

Could Google become the dominant force in hospitality?

Will Google come to dominate the industry, leaving online travel agencies and others in its wake?

By Stuart Pallister 21 Aug 2017

#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?

By Louise Marsland 18 Aug 2017

#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. Here's why I'm glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business

By Leigh Andrews 17 Aug 2017

#CEMAfrica2017: Your employees are always on - now TRUST THEM

Chantel Botha of BrandLove shares why you need to trust your employees to run with their own ideas of the best possible customer experience they can offer at the first day of CEM Africa 2017.

By Leigh Andrews 17 Aug 2017

#CEMAfrica2017: CX predictions for the future, action to take TODAY

If all you do is talk about customer experience or CX in your silos, chances are your brand will be left in the dust. Here's why you need to cut the red tape and take the plunge, straight from the opening panel of CEM Africa 2017

By Leigh Andrews 16 Aug 2017

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International

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 2 days ago

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of New York City, South African Tourism's US office is taking an innovative approach to grow the SA's arts, culture, and heritage offering by encouraging New Yorkers and visitors to the city to travel to South Africa.

3 days ago

New York Festivals ready for AME entries

The deadline to enter the 2018 New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is 30 November 2017.

3 days ago

Cannes to launch Sustainable Development Goals Lion at 2018 Festival

Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs), which were unanimously adopted by world leaders at the United Nations (UN) in 2015, and encourage the creative industries to celebrate and support sustainability around the world.

3 days ago

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