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#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach

6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign

3 Jul 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research

27 Jun 2017

Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)

Issued by Alliance Media 24 May 2017

FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges

5 May 2017

Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process

27 Mar 2017

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success

By Danette Breitenbach 17 Feb 2017

Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards

Issued by Alliance Media 7 Feb 2017

The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips

6 Feb 2017

SGI Dubai 2017 will cater to printing industry needs in Africa

Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018

23 Nov 2016

Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe

4 Nov 2016

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International

#EntrepreneurMonth: Chris Weylandt on the business of contemporary home decor design

Chris Weylandt, founder and CEO of furniture and decor retailer Weylandts, forms part of the impressive line-up at this year's Business of Design conference held in Cape Town last week and Johannesburg this week.

By Lauren Hartzenberg 14 hours ago

What the 'Fearless Girl' statue and Harvey Weinstein have in common

In March of this year, State Street Global Advisors unveiled the “Fearless Girl,” a statue of a little girl installed to face Wall Street's famous “Charging Bull” statue. Her defiance was aimed at financial culture's historical exclusion of women in the financial industry, especially in leadership positions.

By Sarah Banet-Weiser 18 hours ago

The ADC 97th Annual Awards open for entries

The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.

1 day ago

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.

By Lauren Hartzenberg 1 day ago

Finalists for 2017 Global Awards announced

The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.

1 day ago

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