Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach
Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign
Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research
Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)
Alliance Media 24 May 2017
Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges
The importance of using data and being transparent in the outdoor media planning and buying process
Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards
Alliance Media 7 Feb 2017
Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips
Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018
Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe
Chris Weylandt, founder and CEO of furniture and decor retailer Weylandts, forms part of the impressive line-up at this year's Business of Design conference held in Cape Town last week and Johannesburg this week.
Lauren Hartzenberg 14 hours ago
In March of this year, State Street Global Advisors unveiled the “Fearless Girl,” a statue of a little girl installed to face Wall Street's famous “Charging Bull” statue. Her defiance was aimed at financial culture's historical exclusion of women in the financial industry, especially in leadership positions.
Sarah Banet-Weiser 18 hours ago
The ADC 97th Annual Awards with the theme “Where craft will take us”, continues the organisation's historic focus of honouring global work that exemplifies the very best in craft, design and innovation. This year's jury, to be announced soon, includes top advertising creatives and designers from around the world. Deadline for entry is Wednesday, 31 January 2018.
Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing. Thus, Mami Wata was born, a premium African brand of surf apparel and accessories with an undeniable global appeal.
Lauren Hartzenberg 1 day ago
The Global Awards grand jury shortlisted 154 entries this year submitted from 22 countries worldwide. Entries achieving shortlist status will be judged by the 2017 Pharma (Rx) and Health and Wellness executive juries in a live session in New York City to determine trophy winners. The 2017 award-winning entries will be announced at the Global Awards ceremonies on Thursday, 16 November in New York City and Sydney, Australia.