However, in a country where the penetration of Facebook to population is only 1.38 % and the penetration of Facebook to online population is just 4.78 %, we're left hoping that the buzz will, sooner rather than later, break all over Nigeria. If Nigeria's Facebook population grows at the current rate, there would be an estimated 4 500 000 active users in Nigeria by October 2011.
There is no doubt that it is building. Facebook users, especially brands and celebrities, have leveraged the potential opportunities that the platform provides to interact with millions of fans and build awareness for their products and services.
There's no doubt that there are hundreds of great Nigerian-focused brands on Facebook doing exciting things on the platform. Since there's absolutely no measure for "best", I've decided to populate this list based on figures - the brands with the highest number of fans.
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