The shortlists for Film Advertising Crafts and Integrated & Earned Media, on which SA had a further two In-Books, were not available yesterday afternoon when Bizcommunity.com published its second D&AD shortlist.
SA had four out of eight Yellow Pencil nominations which did not convert.
In-Book refers to work that will be included in the 50th D&AD Annual which will be published in September 2012. Nominations refers to work that will be included in the annual and was also considered by the jury for the award of a Yellow Pencil. Black Pencils are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category.
South Africa's Yellow Pencils and In-Book
| Status | Agency | Client | Campaign (with links to ididthatad.com) | Category |
|---|---|---|---|---|
| Yellow Pencil | Ogilvy Johannesburg | Multichoice/M-Net, MK | MK is | Channel Branding & Identity |
| Yellow Pencil | Ogilvy Johannesburg | Multichoice/M-Net, MK | MK is | Multi Platform Branding & Promotions |
| Yellow Pencil | Grey Advertising | Nelson Mandela Foundation | Martin Luther King Jnr and Nelson Mandela | Sound Design & Use of Music for Radio Advertising |
| Yellow Pencil | Net#work BBDO, Johannesburg | Mercedes-Benz | Attention Assist Campaign | Writing for Radio Advertising |
| In-Book | DDB South Africa | McDonalds | McDonalds Kids Birthday Parties | Press Advertising |
| In-Book | FoxP2 | Frank.Net | What Isn't Coming 2012 / Mall / Star Jumps | Radio Advertising Campaigns |
| In-Book | Grey Advertising | Nelson Mandela Foundation | Martin Luther King Jnr | Radio Advertising over 30 seconds |
| In-Book | Grey Advertising | Nelson Mandela Foundation/Grey South Africa | Nelson Mandela | Radio Advertising over 30 seconds |
| In-Book | JWT Cape Town | Kalahari.com | Textbook Beer Burger Shoe | Direct Mail |
| In-Book | Net#work BBDO, Johannesburg | Mercedes-Benz | Attention Assist Campaign | Radio Advertising Campaigns |
| In-Book | Ogilvy Cape Town | South African Breweries | Be the Coach | integrated & Earned media |
| In-Book | Ogilvy Johannesburg | Multichoice/M-Net | Nothing's put on | Photography for Advertising |
| In-Book | Orange Films | One Louder | Spoek Mathambo_Control | Cinematography for Music Videos |
| In-Book | TBWA\Hunt\Lascaris Johannesburg | Endangered Wildlife Trust (EWT) | The Last Ones Left | Press Advertising |
| In-Book | TBWA\Hunt\Lascaris, Johannesburg | Endangered Wildlife Trust (EWT) | The Last Ones Left | Art Direction for Press Advertising |
| In-Book | TBWA\Hunt\Lascaris Johannesburg | Endangered Wildlife Trust (EWT) | Riverine Rabbit | Poster Advertising/Free Format |
| In-Book | TBWA\Hunt\Lascaris Johannesburg | Endangered Wildlife Trust (EWT) | Northern White Rhino | Poster Advertising/Free Format |
| In-Book | The Jupiter Drawing Room | ABSA Bank, sponsorship of the Springboks | Team Of Millions | Inserts & Wraps for Press Advertising |
| In-Book | The Jupiter Drawing Room (Utopia) | BirdLife | SOS Festival Poster Campaign | Posters (Graphic Design) |
| In-Book | Velocity Films | First National Bank | Dog | Direction for Film Advertising |
| In-Book | Young & Rubicam (Y&R), Johannesburg | LG Appliances, LG 11 Kilo Washing Machines | Rugby Tunnel | Ambient |
All the Yellow Pencil winners, In-Books and nominations:
According to D&AD CEO Tim Lindsay, "Across the board, D&AD has once again reflected the changing shape of our industry. The craft skills of making great pieces of graphic design, illustration, direct and TV and Cinema are as strong as ever.
"However, we've seen the tectonic shifts at play as juries in Typography, Writing for Design and Writing for Advertising commented that talent has moved out of these craft areas, attracted by emergent media in digital and mobile, where awards for these craft skills have had a strong year."
Lindsay also thanked the almost 200 judges who participated in judging the thousands of pieces of work this year, helping once again make D&AD "the awards 'for creatives, judged by creatives'".
For more:
