Billed as the best executive-level overview of news media strategy in a fast-changing market, the Congress is expected to focus on how media companies can innovate and adapt:
• The fast-evolving use of distributed platforms
• Digital subscription opportunities
• Diversifying revenue streams away from the core
• The role of truth and trust for news brands
• Virtual reality opportunities
“How can branded news media stand out in the context of information overload, algorithm-driven information bubbles and fake news? How can we leverage the advantages of digital and technology to generate new revenue and lower costs? How can media companies disrupt the disruptive forces bearing down on them? These are the critical questions INMA will tackle with the New York World Congress,” said Earl J. Wilkinson, executive director and CEO of INMA.
A full week of activities will include:
• Breakout seminars on print innovation, media groups and best practices
• Presentation of the Global Media Awards at the Harvard Club
• Welcome reception at the Museum of Modern Art (MoMA), with exclusive access to the top galleries
• Pre-Congress study tour of New York media innovators
For more information, go to www.inma.org/worldcongress.
