Rawlinson: Cape Town, WWW, Europe.
Rawlinson: I once sold so much wine to the tech world that the brand became known as the official wine of Silicon Valley.
Rawlinson: ‘Varied’ could be a fair description. I’ve designed intelligent homes; flown commercial airplanes; helped build wine farms; helped build the geek community in Cape Town; taught digital marketing at universities, despite never having attended one myself; helped run innovation with Ogilvy & Mather, and now I run an edtech company.
Rawlinson: Travel, music, my team and new technology.
Rawlinson: I loved adland, it’s tough but never boring. My old boss Gavin Levinsohn once said that any other job in your life will seem pedestrian after working in advertising and I agree. As for the edtech world… ‘love’ is a strong word at the moment, I got into it because I believe there’s hard work to be done and a revolution to win. Education needs to work much better for the digital world we live in and if I can help shape that, it would be an honour.
Rawlinson: Up around 9am, emails and admin in the morning, anything requiring deeper thought after lunch as I’m not a morning person, and any long tasks that need no distractions after 10pm till around 2am.
Rawlinson: Pen, paper, Macbook Pro, iPhone, internet and an insatiable curiosity.
Rawlinson: I love Khan Academy for adding a playful side to learning and any talk by Ken Robinson.
Rawlinson: Online learning is generally long, way too academic and boring. It’s not enjoyable to look at, has slow feedback loops (i.e. did I get that right?) and is often just a digital version of what is taught in textbooks.
Rawlinson: Designing some courses on Startups, Fintech, Design, Digital Marketing, Advertising, IoT and Innovation with some interesting global brands that have to remain a secret for now...
Rawlinson: The buzzwords I would love to be going around are ‘gamification’ and ‘behavioural economics’. The phrase most repeated in our group is: “The best design and creative work is normally a process of reduction, not addition.”
Rawlinson: Around 12am-2am.
Rawlinson: Networking and introducing marvellous people to other marvellous people.
Rawlinson: Safe to say I’m a technophile.
Rawlinson: No dead bodies.
Rawlinson: There are only three rules to advertising:
So for adland, stand out, be proactive and add value.
Simple as that. Connect with Rawlinson on Twitter, Instagram and Facebook, email him at moc.sesruoc24@sirhc and visit the 42courses website for more.
*Interviewed by Leigh Andrews.