After staying in Soweto for almost 10 years, I sold my house and moved to Roodepoort.
Although I loved the bustle of Soweto and comfort of knowing that my neighbours have always had an eye out for me on my property, circumstances made me move out of Elokshin – the neighbourhood is very quiet, and offers a host of places where I can entertain my children.
This warmed my ❤ https://t.co/p1JR31Woq2
— Sbosh (@S_bosh) November 28, 2019
My journey to work in Bryanston allows me to bond with my two girls, as I drop them off at school. This time also allows me to think about all the actions I need to prioritise for the day and to reach out to family and friends on the phone - just to say good morning and connect.2. What’s your claim to fame?
She informed me that a company was looking for an MC for a national roadshow and I landed the job. One of the organisations’ directors attended a roadshow, saw and liked me, flew me to Johannesburg and gave me a job as a receptionist at an experiential agency.
I expressed an interest to grow within the company, which soon catapulted my journey from reception to operations to client service. I left the company in 2016 as business unit director, to join my business partners at BrandTruth DTGL.
It is human nature to moan and complain whilst in a certain role or when working on a certain campaign, but in all honesty, I have had the best experience of my life.
I love seeing how the various social media platforms have allowed "original" people to express their creativity.
There is a lot of content out there that brands can strategically tap into – South Africans are a humorous and creative bunch of people. One just has to love them.
Haha, nothing about working in social and digital is average! You can try and plan to the best of your ability, but it is like a clock that has ticking parts.
My computer, phone, the internet, data.
There are a few brands that are truly using the various platforms to their full capability and know-how to communicate one campaign differently over many platforms. FNB is great at doing this and they really innovate in terms of what platforms they execute on.
They are really getting being culturally relevant well – I feel like they could be related to Nando's!
Brands not following key insights from their audiences and adapting their strategy accordingly. The end result often seems like a force-fit if this is not done.
Before I do, let me just say that it is such a relief that clients asking “for a campaign to trend” is a thing of the past.
Buzzwords include – ‘consumer-generated content’, ‘influencers’, ‘innovation’, ‘thumb-stopping’,‘three-seconds’ – just to name a few.
Strangely enough, it is in the comfort of my bed. Because my work and my two daughters keep me busy, this is one of the few times I get to reflect on the day and think clearly.
We came for Gold https://t.co/l8ji05ylHe
— Sbosh (@S_bosh) October 4, 2019
Hmm, good question! I do not think I have one, actually.
Tech is fast becoming part of our everyday lives and it is best to embrace it and see how best it can work for you.
Although people are talking about the industrial revolution, we really have to figure out how we can use tech to free up our time in order to allow us to do more.14. What would we find if we scrolled through your phone?
Lots of images I use as memes, pictures of my kids, updates from my team on current trends and things in the social and digital space that are hot topics.
Stay on top of the trends, follow the right people, be on all platforms, know what is new, and do not only focus on the platforms but think about how the backend works.Create content that is relevant for the platform you want to be on, e.g.: “How can you make the best use of images for Instagram to tell your story?"
Simple as that. Follow Mbuzwana on Twitter and Instagram, as well as the BrandTruth DTGL press office and their Facebook, Twitter and Instagram feeds for the latest updates.
*Interviewed by Leigh Andrews.