Branding News South Africa

Pelé to launch in Johannesburg

In response to the international journalists who wish to see Pelé but who would be in Johannesburg on 10 June 10, the football star has changed his plans and is coming to Johannesburg earlier to launch Pelé Sports to international press in the town of the first match of 2010 FIFA World Cup .
Pelé to launch in Johannesburg

The launch will be held at Melrose Arch Colosseum at 11am and includes the opening whistle of a new football brand, the start of Futebol bonito and the kick-off of 'Finding Pelé'.

Media wishing to attend should email moc.strops-elep@rp by 8 June, including name, position and editorial department.

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