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Marketing & Media Africa

Audience measurement on the continent

The highlight of the past week was the Pan African Market Research Organisation (PAMRO) annual conference, this time held in Cape Town, South Africa. #PAMRO2017 unpacked key research issues in Africa, highlighting measurement success stories and case studies, such as: the reason the African Lions study into Africa's middle class sets a benchmark; the challenges in changing media consumption habits; the importance of data in consumer marketing; rethinking audience measurement in Africa; and more.
My monthly trend report on Employer Branding also published last week. We examined key employer branding trends for 2017; the importance of company culture; how to attract the right talent; and more.
In other news on the continent, all eyes are on Kenya as the recent presidential elections were declared void: the Kenyan Supreme Court determined that the recently concluded presidential election "was not conducted in accordance with the Constitution and ... is invalid". Let's hope for a peaceful outcome as the next round of voting has to get underway within 60 days. AlJazeera terms it a “victory for democracy”.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".




Focus on Employer Branding
Team Halo.
SOUTH AFRICA
#EmployerBranding: The importance of company culture

Louise Marsland

How an organisation can define, refine and design a company culture that attracts the best talent and creates the best work... read
Read more
Cameroonian journalists released from prison: (from left) Atia Tilarious Azohnwi, Tim Finnian, and Hans Achomba (source: CPJ/family handouts).
CAMEROON
Cameroon releases three journalists jailed under anti-terror law
Atia Tilarious Azohnwi, Tim Finnian, and Hans Achomba, a freelance documentary filmmaker, are the journalists released from jail in Yaoundé, Cameroon.... read
Statement on Kenya's presidential election decision
KENYA
Statement on Kenya's presidential election decision
Joint Statement by heads of Mission in Kenya on the Supreme Court ruling on presidential election petition... read
Nairobi Garage
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Nairobi Garage relocates to state-of-the-art premises
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Instagram, Facebook can help change the narrative of Africa as a tourist destination
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Content marketers needn't battle with artificial intelligence (AI). The advent of AI is inevitable. Instead, we should learn to embrace it, writes Michelle Jones... read
Josef Kube via
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Tobacco firm British American Tobacco (BAT) said on Thursday it had overhauled its organisational and management structures... read
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In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries... read
Read more
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The new YouTube logo.
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YouTube's new logo and layout annoys creators

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From left, Stephen Rushmore (global CEO and president of HVS), James Vos (Democratic Alliance shadow minister of tourism) and Tim Smith (managing partner HVS South Africa).
AFRICA
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New WWF report highlights better water management in Africa as key to sustainable development
SOUTH AFRICA
New WWF report highlights better water management in Africa as key to sustainable development
Africa's Watershed Moment: How better water management can underpin Africa's development - a recently released report commissioned by WWF and AB InBev - highlights how the management of water is fundamental to sustainable development across the continent. read
Gauteng can be the FDI hub of Africa
SOUTH AFRICA
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Gauteng can be the foreign direct investment (FDI) hub for the continent, with Johannesburg being the "New York of Africa"... read
Image Source:
AFRICA
Localisation key in Carlson Rezidor's development strategy for Africa
As a hotel group, Carlson Rezidor is constantly reconciling localisation and world-class hospitality. "It is becoming increasingly clear that we can't have one without the other.” read
Public, private sector leadership push for more inclusive vision in African development agenda
SOUTH AFRICA
Public, private sector leadership push for more inclusive vision in African development agenda
400 private and public sector leaders gathered on Thursday, 31 August, for the Responsible Business Forum on Sustainable Development in Johannesburg to discuss accelerating and scaling innovations... read
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