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Become a storytellerOur special Focus on Shopper Marketing went live last week, unpacking the latest trends in store and in the mall; looking at the future state of retail; how retailers and marketers need to evolve brand marketing to reach an experience-driven consumer. Have a look. The handy PDF will be out next week for easy download. Alex Okosi of Viacom, gives a great report back on #MIPCOM this year, noting that Africa is in the land of storytelling and it's Africa's time to make its mark on international film. Continuing on the storytelling theme, Greg Viljoen says brands need to become master storytellers as all research shows we are hardwired to listen to stories from young and it's a key attribute for brands to include in their narrative to emotively connect with consumers. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| Intrapreneurship is key to Africa's future, according to speakers at a recent Thomson Reuters summit on Africa... read |
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| |  | Facebook has launched its Nigerian SME Council, the first to launch on the continent, as part of Facebook's commitment to help support small and medium sized businesses throughout Africa... read | |  | Chadian authorities should immediately release from detention and drop all charges against Juda Allahondoum, publisher of the weekly Le Visionnaire newspaper, the Committee to Protect Journalists said... read | |
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 | The Storylab Academy is providing an opportunity for journalists to improve their digital storytelling skills with a combination of free online webinars and face-to-face training... read | |  | Greg Viljoen Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more... read | |  | Jainita Khatri Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too... read | | |  | SAN FRANCISCO, US: Amazon stretched its delivery arm inside homes on Wednesday with a smart lock and camera combination that also signalled a move into home security... read | | | More International | |
|  | Sheryl L Hendriks, Katrin Glatzel, Ousmane Badiane A number of African countries are taking bold action to tackle malnutrition...
Senegal, Ghana, Rwanda, Angola, Cameroon, Ethiopia and Togo read | |  | The use of smart agriculture will promote the appropriate use of agricultural chemicals and drive additional chemical sales as Africa boosts it's below average use these inputs... read | |  | IATA expects 7.8 billion passengers to travel in 2036, a near doubling of the four billion air travellers expected to fly this year, according to the latest 20-Year Air Passenger Forecast... read | |  | A new report illustrates how drones are disrupting the power and utilities industries build, operate and maintain their networks... read | |
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| Jean-Jacques Rousseau "You forget that the fruits belong to all and that the land belongs to no one." |
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