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Marketing & Media Africa

Is this the future of advertising?

We are launching our monthly #MeettheMarketer column on Bizcommunity.africa with an indepth interview with Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), who believes that Accenture Interactive is building the "agency of the future" and that seismic shifts are shaking the advertising industry.
The indepth and gigantic #AfricaCom conferences and expo dominated our media coverage and our days last week and all the content from the Bizcommunity.com team fielded to cover the relevant 18 conference streams can be found under the AfricaCom special section on the site. We focussed on TV Connect Africa too: Data is the future of the monetisation of content; Africa's audiences want African content; How digital predators have spawned new broadcast business models.
The easy to download PDF of our annual Focus on Shopper Marketing published last week: Download here.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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