New Era Agency, a specialist staffing solutions agency, has joined Group Africa Marketing. The agency was formed after business partners Preshni Naidoo and Jared Chellen realised that there was a gap in the market for providing specialist staffing solutions for brand activations, promotions, entertainment events, fashion shows, television commercials and movies. Since joining Group Africa Marketing the agency has automated their recruitment process by using an online integrated talent management assessment platform. The platform has an in-depth candidate filter, search functionality and people data management. New Era Agency has a project manager in each province, and over 2,500 hand-picked Brand Augmenters nationwide. Joining the Group Africa Marketing agency will allow New Era to take their brand of specialist staffing solutions in the below-the-line marketing space to 27 countries across the continent within the coming years.
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