While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.
Over the last 12 months, Clickatell has delivered almost 3 billion messages across the African continent, achieving a 42% year-on-year growth - far ahead of the 4% projected CAGR growth for the overall A2P global messaging market (as defined by a recent study from Zion Market Research).
Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties.
Gabriella Mulligan 8 Dec 2017
WINDHOEK, Namibia - Namibian advertising agency, Weathermen & Co (W&Co) is ending off the year on a high with three new client wins, namely: Pupkewitz MegaBuild, the Namibia Oncology Centre (NOC) and Wecke & Voigts.
Nielsen Sports has expanded its global sports business by acquiring Repucom Africa from TransAfrica Media to offer solutions to rights holders and brands across Africa.
With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own. There is a revolution occurring in virtually every corner of the world today, especially in the media delivery.
JCDecaux 7 Dec 2017
Off the back of their recent Scopen Agency Scope accolades, Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey.
Leigh Andrews 7 Dec 2017
Agency adds South Africa, MENA, and Argentina to their roster after competitive pitch
MediaCom 7 Dec 2017
From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018
Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI
Kantar Millward Brown 7 Dec 2017
The end of another year and the start of all those, "where did this year go," and "five Monday's left until the end of the year." Salespeople begin to panic as the shuffle through their digital Rolodexes to make the last sale that will give them the satisfaction of sipping their office party whiskey out of the 'World's best salesman' mug they received from their Secret Santa last year.
Dale Ferreira 6 Dec 2017
JAKARTA,Indonesia: An Indonesian monkey who shot to fame after it snapped a grinning selfie - and sparked a landmark US copyright case - was named "Person of the Year" by PETA, the animal rights group that took on the simian's cause.
Music and storytelling have always been intrinsically linked. On Saturday, 2 December 2017, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City. The youth were treated to an all-South African concert, which featured the likes of Kwesta, Black Motion, HHP, Black Coffee and Tsepo Tsola.
Last week, the Startupbootcamp cohort showcased its top 10 startups, selected from a pool of 514 applicants, to global investors, sponsors and partners at its first Africa-based demo day in Cape Town.