First National Bank today announced the appointment of Bernice Samuels, as Head of Media FNB. With more than fifteen years experience in business and marketing strategy development and implementation, Samuels has been a key driver behind developing well-known corporate brands in South Africa and Africa.
Samuels will be responsible for the cohesive management of FNB's media strategy across the various segments within the group.
Samuels' professional career spans large multi-nationals within the telecoms, broadcasting, information technology and brewing sectors and this experience is expected to stand FNB in good stead as one of the most respected brands in South Africa.
