South Africa’s digital landscape maturation in 2024: Insights from the 2024 Global Digital ReportThe digital landscape in South Africa is experiencing significant growth and transformation, as highlighted in the recently released 2024 Global Digital Report. The report underscores the increasing prominence of social media and internet adoption, with South Africa having the highest internet usage rates in the world. The average internet user between 16 and 64 spends 9 hours and 38 minutes a day online. In South Africa, the statistics reveal a burgeoning digital ecosystem:
The report delves deeper into various aspects of digital engagement, shedding light on how South Africans utilise the internet and social media:
Moreover, the report underscores the pivotal role of social media in various aspects of South African life:
These insights emphasise the importance of leveraging social listening, consumer insights, and influencer marketing tools to navigate the dynamic digital landscape effectively. Meltwater South Africa offers comprehensive solutions tailored to enhance brand visibility, engagement, and credibility in the digital sphere. For brands seeking to capitalise on South Africa's thriving digital ecosystem and make informed marketing decisions, Meltwater South Africa stands ready to provide strategic guidance and actionable insights.
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