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Marketing & Media Africa

Become a storyteller

Our special Focus on Shopper Marketing went live last week, unpacking the latest trends in store and in the mall; looking at the future state of retail; how retailers and marketers need to evolve brand marketing to reach an experience-driven consumer. Have a look. The handy PDF will be out next week for easy download.
Alex Okosi of Viacom, gives a great report back on #MIPCOM this year, noting that Africa is in the land of storytelling and it's Africa's time to make its mark on international film.
Continuing on the storytelling theme, Greg Viljoen says brands need to become master storytellers as all research shows we are hardwired to listen to stories from young and it's a key attribute for brands to include in their narrative to emotively connect with consumers.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Africa needs to focus on 'intrapreneurship'
AFRICA
Africa needs to focus on 'intrapreneurship'
Intrapreneurship is key to Africa's future, according to speakers at a recent Thomson Reuters summit on Africa... read
#MIPCOM: It's Africa's time in film
AFRICA
#MIPCOM: It's Africa's time in film
Africa is a land of storytelling, ambitious talent and outstanding filming facilities. Its time has come to make a mark on international drama... read
Facebook Africa launches SME Council for Nigeria
NIGERIA
Facebook Africa launches SME Council for Nigeria
Facebook has launched its Nigerian SME Council, the first to launch on the continent, as part of Facebook's commitment to help support small and medium sized businesses throughout Africa... read

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Future-proof your journalists
AFRICA
Future-proof your journalists
The Storylab Academy is providing an opportunity for journalists to improve their digital storytelling skills with a combination of free online webinars and face-to-face training... read
Why brands need to become master storytellers
SOUTH AFRICA
Why brands need to become master storytellers

Greg Viljoen

Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more... read
Chadian journalist imprisoned after report on airline's alleged weapons smuggling
CHAD
Chadian journalist imprisoned after report on airline's alleged weapons smuggling
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TANZANIA
Zanzibar film festival open for entries
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ANGOLA
Angolan food delivery startup Tupuca aims for regional expansion
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AFRICA
Promoting Africa as a digital innovation hub
APO Group and Africa Tech Now join forces in Las Vegas to strengthen Africa's visibility as the next digital and innovation hub... read
South African retail compound annual growth rate.
SOUTH AFRICA
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Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too... read
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SOUTH AFRICA
Monetising online radio: Stop, collaborate and digitally listen

Chris Jordan

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SOUTH AFRICA
Make it digital

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Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?... read
Kenyan gender advocate Vivian Onano for innovation summit
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Kenyan gender advocate Vivian Onano for innovation summit
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Radio Pulpit award.
SOUTHERN AFRICA
DRM Enterprise Africa award for Radio Pulpit
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RWANDA
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SOUTH AFRICA
Your brand should be telling Stories

Babalwa Nyembezi

Instagram Stories now lets you host a poll, but maybe you're struggling to share your brand purpose using Stories (and to keep up with the millennials). Here are a few ideas on how you can start thinking about telling better stories... read
MMA EMEA Smarties 2017 winners announced
SOUTH AFRICA
MMA EMEA Smarties 2017 winners announced
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Jumia Food promotes gender diversity through female rider recruitment
EAST AFRICA
Jumia Food promotes gender diversity through female rider recruitment
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Kigali, Rwanda. © Dereje Belachew via
AFRICA
Africa needs coordinated strategies for urbanisation
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Builders Warehouse opens second store in Zambia
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Ten tips for excellent copywriting
SOUTH AFRICA
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Lauren Crooks

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AFRICA
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Zimbabwe Customer Satisfaction Index launched
ZIMBABWE
Zimbabwe Customer Satisfaction Index launched
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Keith Dilkes.
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Four things this packaging company teaches us about Africa's consumer goods industry

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The consumer-facing sector has been pivotal to Africa's growth story, with McKinsey & Company estimating it accounted for almost 50% of GDP expansion between 2010 and 2014. Here are some of the latest FMCG trends... read

Focus on Shopper Marketing
#ShopperMarketing: The current and future state of retail
SOUTH AFRICA
The current and future state of retail

Dave Nemeth

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year... read
#ShopperMarketing: eCommerce not a quick-fix for retail
SOUTH AFRICA
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Bradley Elliott

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SOUTH AFRICA
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Gill Randall

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Charlene Olivier.
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Nobody cares about shopper marketing

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SOUTH AFRICA
Case study - Gateway Theatre of Shopping
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Entrepreneur Month
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SOUTH AFRICA
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Image supplied.
SOUTH AFRICA
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Strategies arising from AWIEF Conference to impact African business landscape

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Bizcommunity's Leigh Andrews, only South African shortlisted for WIM awards

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Image Supplied
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SOUTH AFRICA
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(Source: Derou & Partners)
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Victoria Falls Safari Club deck
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Robben Island turns to the sun for power
SOUTH AFRICA
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CIAT via
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Could East Africa be the new frontier for food and grain production?
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WEST AFRICA
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SOUTH AFRICA
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Aeroprints.com via
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From left to right: Bentry Chaura, acting director, SADC, Tawanda Gotosa, technical advisor, SADC, Deborah Kahatano, senior programme officer, SADC, Lily Rakorong, chairperson, RETOSA, Sem Shikongo, former Chairman, RETOSA, Moses Chakanga, technical advisor, RETOSA, Tebogo Oletile, public relations and marketing manager, HATAB, Kenneth Racombo, Acting Ceo of RETOSA, Andoniaina Andriamiandrisoa, Programme Officer, SADC and Simba Mandinyenya, Executive, RETOSA.
SOUTHERN AFRICA
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Neil Palmer (CIAT) via
AFRICA
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Wambi Michael

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ty_yang via
GLOBAL
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Africa has focused on tackling undernutrition caused by low calorie diets. IFPRI
AFRICA
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Sheryl L Hendriks, Katrin Glatzel, Ousmane Badiane

A number of African countries are taking bold action to tackle malnutrition... Senegal, Ghana, Rwanda, Angola, Cameroon, Ethiopia and Togo read
PublicDomainPictures via
AFRICA
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SOUTH AFRICA
Drones are disrupting the power & utilities industries
A new report illustrates how drones are disrupting the power and utilities industries build, operate and maintain their networks... read
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New events to diarise
Mail & Guardian analytics for CRM
Mail & Guardian - 7 Nov 2017, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 9 Nov 2017 to 10 Nov 2017, Johannesburg


Creative writing and editing corporate publications
Institute for the Advancement of Journalism - 20 Nov 2017 to 24 Nov 2017, Johannesburg


One-Day Effective Storytelling
DesignThinkers Academy - 21 Nov 2017, Johannesburg


Neuromarketing seminar 2017
KR - 22 Nov 2017, Cape Town


The Annual ICT Summit
Imbizo Events - 23 Nov 2017 to 24 Nov 2017, East London


Stephen Clarke Seminar
Vybrant Dressage Club - 24 Nov 2017 to 26 Nov 2017, Johannesburg


Lego Expo
Northmead Square - 25 Nov 2017 to 26 Nov 2017, Johannesburg | 26 Nov 2017, Johannesburg


Design Thinking and Empathy Generation
DesignThinkers Academy - 22 Feb 2018, Cape Town


InDesign Pro Skills
Multidimensions - 6 Apr 2018, Cape Town


Cartoons
SOUTH AFRICA

Quotes
Jean-Jacques Rousseau
"You forget that the fruits belong to all and that the land belongs to no one."
Eminem
"The truth is you don't know what is going to happen tomorrow. Life is a crazy ride, and nothing is guaranteed."
Friedrich Nietzsche
"When you look into an abyss, the abyss also looks into you."
Douglas Adams
"I love deadlines. I like the whooshing sound they make as they fly by."
Gertrude Stein
"Rose is a rose is a rose is a rose."

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