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Marketing & Media Africa

Rise of the African consumer

The African consumer is receiving a lot of attention from researchers as countries across Africa post growth and advertisers look at how they actually market to Africa's growing and aspirant consumer base. There is a
cultural shift
happening from brands as they recognise that not all their communication is effective and they need to recognise and respect that the different target markets across the continent are evolving and they need to do more to connect. Over 70% of marketers, in fact, believe that their own marketing is ineffective in marketing to African women.
The Zimbabwean government is trying to flex its social media muscle by charging and imprisoning a young American journalist, Martha O'Donovan, for an alleged negative tweet about Robert Mugabe. It's spawned the #FreeMartha hashtag and put the global spotlight on human rights violations and freedom of speech abuses in Zimbabwe.
It's the massive AfricaCom conference in Cape Town this week and the Bizcommunity.com team will be out in full force to bring our readers all the news. With 18 conference streams under one banner, dealing with technology, banking, the television market, leadership and much more, look out for our special AfricaCom section on Bizcommunity.africa, sponsored by Macrocomm.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Respecting and connecting with the modern African consumer
AFRICA
Respecting and connecting with the modern African consumer
[Llewellyn Allen] There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with... read
Brands do not market effectively to women in Africa
AFRICA
Brands do not market effectively to women in Africa
Over 75% of marketers say their advertising doesn't resonate with African women... read
US journalist in jail on charges of trying to topple Mugabe
ZIMBABWE
US journalist in jail on charges of trying to topple Mugabe
A 25-year-old American journalist charged with attempting to overthrow Zimbabwe's President Robert Mugabe, on account of an alleged tweet that described the ageing leader as "selfish and sick", was remanded in custody Saturday after denying the accusations... read
Dubai hosts summit, positions self as Africa investment hub
AFRICA
Dubai hosts summit, positions self as Africa investment hub
Top African officials convened with international CEOs at a summit in Dubai, to position for huge potential investments on the continent... read
Adeola "Eunice" Oladele Fayehun.
NIGERIA
Adeola of Sahara Reporters quits Sahara TV
Adeola "Eunice" Oladele Fayehun of Sahara Reporters has quit her job with the medium... read
Music distribution startup Caketunes launches in Nigeria
NIGERIA
Music distribution startup Caketunes launches in Nigeria

Tom Jackson

Nigerian startup Caketunes has launched its music distribution and production platform for artists and music producers... read
Could the humble phone call be the future of digital CX?
SOUTH AFRICA
Could the humble phone call be the future of digital CX?

Rob Lith

We live in a text-first society. If one of your customers has a problem, your website is generally the first place they'll go. A customer resorting to a voice call should be a warning that their patience is really running thin... read
Airport retail gets virtual at OR Tambo
SOUTH AFRICA
Airport retail gets virtual at OR Tambo
A millimetre-accurate map now allows OR Tambo International Airport visitors to navigate around retailers in the domestic and international terminals... read
Generation C - It's about connectivity and community rather than age
SOUTH AFRICA
Generation C - It's about connectivity and community rather than age

Werner Lindemann

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services... read
The Liquorice team with Enver Groenewald from Unilever.
SOUTH AFRICA
#MMASASmarties17: Sexy, practical and successful

Danette Breitenbach

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that... read

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AfricaCom
A continental shift in global internet access in Africa
AFRICA
A continental shift in global internet access in Africa

António Nunes

In 1994, there were more telephone lines in New York City than there were in the entire continent of Africa. read
Read more
Africa's next generation influencers announced
AFRICA
Africa's next generation influencers announced
A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers.... read
Zambia's Zazu raises $218k in crowdfunding campaign
ZAMBIA
Zambia's Zazu raises $218k in crowdfunding campaign

Tom Jackson

Zambian fintech startup Zazu has secured GBP166,000 ($218,000) after running an oversubscribed crowdfunding campaign on Seedrs in order to launch a digital bank... read
Building hope through broken appliances
SOUTH AFRICA
Building hope through broken appliances
The Clothing Bank's latest project, The Appliance Bank, equips unemployed men with the skills to build sustainable businesses around the repairing of broken appliances... read

Entrepreneur Month
#EntrepreneurMonth: A different perspective on sugar from the sugarcane fields of Mauritius
SOUTH AFRICA
A different perspective on sugar from the sugarcane fields of Mauritius

Cari Coetzee

Shaheen Rajabally launched Natura Sugars - the only range of truly unrefined sugars in South Africa and exclusively sourced from Mauritius. We asked Rajabally to tell us the sweet story of Natura Sugars... read
Read more
To succeed with youth on social media, let them be part of the brand's story
SOUTH AFRICA
To succeed with youth on social media, let them be part of the brand's story

Ernst Wittmann

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers... read
Digital marketing tips for SA's small businesses
SOUTH AFRICA
Digital marketing tips for SA's small businesses

Stephen Sandmann

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience. read
Africa's consumption revolution
AFRICA
Africa's consumption revolution
Consumer goods are powering the next generation of Africa-GCC business links, finds a new EIU study... read
People's choice award: 1004 Estate, Victoria Island, Lagos. Credit: Ikenna Ogbenta
NIGERIA
Photography finalists celebrate Nigeria heritage
9mobile, Nigeria's fourth largest telecommunication company, has launched the 9mobile Photography Competition... read
MySidekick shopping app launches across SA
SOUTH AFRICA
MySidekick shopping app launches across SA

Tom Jackson

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes... read
Chris Lehane, head of global policy and public affairs for Airbnb © .
SOUTH AFRICA
Airbnb in Africa for the long haul

Juanita Pienaar

Airbnb's Chris Lehane elaborates on how Airbnb plans to expand into Africa, comments on some of the travel and tourism trends coming up and explains how a global brand such as Airbnb remains relevant, resilient and innovative... read
DESIGN INDABA
Morag Myerscough © .
SOUTH AFRICA
First speaker for Design Indaba Festival 2018 announced
British designer, Morag Myerscough is the first speaker announced for the Design Indaba Festival 2018... read
More...
Design Market in Ghana launches
GHANA
Design Market in Ghana launches
The second edition of the Design Market, a seasonal event to showcase contemporary design in Africa, will open its doors on November 4th and 5th in Accra, Ghana... read
Wernhil Park Shopping Centre
NAMIBIA
Windhoek CBD retail market shows strong growth potential
According to Broll, the Wernhil Park Shopping Centre located in the Windhoek CBD in Namibia is expected to record a footfall of approximately 1.4-million people per month upon completion of its phase four extension... read
In-house public relations expertise is essential
SOUTH AFRICA
In-house public relations expertise is essential

Jennilee Peremore

In the public relations (PR) industry, there is a constant debate about the value of hiring a PR employee or outsourcing a PR consultancy... read
Impunity in the murders of journalists creates intractable cycle
AFRICA
Impunity in the murders of journalists creates intractable cycle
Somalia tops CPJ's 10th annual Global Impunity Index which highlights countries where journalists are murdered regularly... read
Heineken invests in African creativity
EAST AFRICA
Heineken invests in African creativity
Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations'... read
Nigeria's media urged to understand New Urban Agenda
AFRICA
Nigeria's media urged to understand New Urban Agenda
Media urged to drive the narratives on the New Urban Agenda in Nigeria... read
Mobile media training.
NAMIBIA
Media development office opens in Namibia
Media development organisation, DW Akademie, has opened an office in Namibia... read
Inside the Lush life of an ethical cosmetics buyer
SOUTH AFRICA
Inside the Lush life of an ethical cosmetics buyer

Lauren Hartzenberg

Working as a buyer for ethical handmade cosmetics company Lush, your travels could take you sourcing neroli oil in Tunisia, blue chamomile oil in Hungary and shea butter in Ghana... read
Annette Muller
SOUTH AFRICA
Liberty Vuka Knowledge Summit speaker Q&A: Annette Muller
Top African female tech founder Annette Muller, who will share a stage with Russell Simmons at the Liberty Vuka Knowledge Summit this week, shares some thoughts on entrepreneurship... read
The power of cinema advertising: A big screen with a captivated audience
SOUTH AFRICA
The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau

At a time when reach appears to be seen as the be-all and end-all of advertising plans, cinema advertising offers more - a captivated target audience... read
International
Tailoring the customer experience boosts online sales
GLOBAL
Tailoring the customer experience boosts online sales

Michael J. Armstrong and Narongsak (Tek) Thongpapa

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China... read
WhatsApp rolls out 'delete for everyone' message feature
GLOBAL
WhatsApp rolls out 'delete for everyone' message feature
Messaging apps like WhatsApp have revolutionised the way we communicate with friends, family, and even business contacts, clients, and colleagues. The downfall though is that once a message is sent, it's sent. No cancelling. No retrieving. No escaping potential embarrassment or a bruised reputation. Until now... read
More International
Business
Photo by Annie Spratt on Unsplash
SOUTH AFRICA
Cape Town drone company UAV Industries raises $499k

Tom Jackson

Cape Town-based drone operator UAV Industries has raised R6.84m ($499,000) in funding from Glenheim Venture Capital Company, the first direct investment made by Glenheim's Section 12J fund... read
Prathna Singh
SOUTH AFRICA
Leading businesses deploy data to drive disruption

Prathna Singh

Today's digital marketplace demands a data-centric mindset. Therefore, the most innovative and competitive companies are not just collecting but also deploying data to drive disruption... read
Parachichi Restaurant Terrace (Source: Marriott International)
TANZANIA
Four Points by Sheraton makes its debut in Tanzania
Marriott International has announced the opening of Four Points by Sheraton Arusha, The Arusha Hotel, marking the debut of the brand in Tanzania. Rebranded after renovation, the hotel retains... read
Airbnb's Chris Lehane and CiTi's Joshin Raghurb
SOUTH AFRICA
Airbnb's authentic experiences boost local communities through technology

Robin Fredericks

Airbnb's Chris Lehane and CiTi's Joshin Raghurbar took part in a conversation on how, through technology, tourism can generate new economic opportunities and authentic experiences... read
By Muhammad Mahdi Karim,
SOUTH AFRICA
Environmentalists aim to stimulate responsible tourism in East Africa, summiting seven peaks
From 4 November to 20 December 2017, nine environmentalists, journalists and mountaineers will attempt summiting seven mountains in Africa, back-to-back, in seven weeks... read
Africa's new tourism draw: Experiences
AFRICA
Africa's new tourism draw: Experiences

Anita Powell

African tourism is changing, say travel industry leaders, moving away from the traditional safaris and packaged tours and towards the intimate, indefinable, infinitely Instagrammable lure of experiences... read
Museruka Emmanuel via
AFRICA
Acquisition to promote cassava production in sub-Saharan Africa
Philafrica Foods has announced its acquisition of a majority stake in DADTCO's cassava processing activities. DADTCO has pioneered innovative mobile cassava processing technology... read
What does the future African city look like?
SOUTH AFRICA
What does the future African city look like?

Riaan Graham

What does the future African city look like? How do we identify the impact and trends resulting from urbanisation? What new regulation and governance models are needed? read
zeinhofer via
SOUTH AFRICA
Mauritius in Lonely Planet's top 10 countries to visit in 2018
Mauritius has been named among the top 10 countries to visit in Lonely Planet's Best in Travel 2018. This reinforcing the tropical Indian Ocean island's bucket list worthiness... read
Tool helps developing nations map out export targets
GLOBAL
Tool helps developing nations map out export targets

Tom Nevin

A new online trade-boosting tool that makes it easier for businesses in developing countries to identify and target market opportunities has been unveiled by the International Trade Centre... read
Improved air connectivity and reduced airfares ahead for Africa
AFRICA
Improved air connectivity and reduced airfares ahead for Africa

Ryan Potgieter

The attractiveness of the African continent for SME and entrepreneurs is growing exponentially, driven in part by improved intra-African air access... read
Chris Bredenhann, PwC Africa oil & gas advisory leader
SOUTH AFRICA
Time to reimagine Africa's oil & gas industry
The low oil price, competition for revenue growth and local talent, together with new expectations from investors and regulators has created an environment in the oil & gas industry ripe for disruption... read
Saleem Karimjee, IFC country manager for Southern Africa
SOUTH AFRICA
There's trillions to unlock in climate-related private investment
With smart policy reforms and innovative business models, African countries can meet their Paris Agreement promises and catalyse trillions of dollars in private investments... read
Unsplash via
WEST AFRICA
Six central African countries seal deal on free movement
Six countries in central and western Africa have breathed life into long-running plans to allow visa-free movement of people among their nations... read
CT Cooper via
AFRICA
Project to help Africa farm its savannahs

Victor Kiprop

Uganda and Kenya are among eight African countries that will pilot a savannah cultivation programme that seeks to double agricultural production... read
Tony Elumelu and Chris Nassetta at signing. (Image Supplied)
NIGERIA
Transcorp Hilton Abuja to remain under Hilton management until 2037
Hilton and Transcorp Hotels Plc has signed a 20-year extension to the current agreement to manage the Transcorp Hilton Hotel in Abuja which will see Hilton manage the property until 2037... read
African Cities Development Fund established
AFRICA
African Cities Development Fund established
The establishment of the African Cities Development Fund (FODEVA) recently took place during a two-day workshop hosted by United Cities and Local Governments of Africa... read
Photo:Club of Mozambique
SOUTH AFRICA
Sasol urged to cut new licence deal in Maputo

Charlotte Mathews

Civil society organisations have called for Sasol to renegotiate the terms of its Mozambican licences, based on research concluding that it is paying too little for the gas it is extracting... read
Dr Klaus Eckstein, CEO and Country Divisional Head of the Crop Science Division for Bayer Southern Africa at the opening of the Mozambique office
MOZAMBIQUE
Bayer opens local office in Mozambique, cements presence in Africa
Bayer has announced the opening of a new local office in Maputo, Mozambique, cementing its presence and demonstrating commitment to its growing business interests in Africa... read
Western Cape drought a growing concern, lack of water has far-reaching consequences
SOUTH AFRICA
Western Cape drought a growing concern, lack of water has far-reaching consequences
Concerns are growing over the state of the Western Cape where the drought is reaching a critical state. Reduced output from the Western Cape is likely to slow down the rate of the decline in food prices... read
Lifestyle
Akon to host Afrima 2017
SOUTH AFRICA
Akon to host Afrima 2017
Music star, Akon, has been announced as host of the 4th annual All Africa Music Awards (Afrima), taking place on Sunday, 12 November at the Eko Convention Centre in Lagos, Nigeria. read
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New events to diarise
Neuromarketing seminar 2017
KR - 22 Nov 2017, Cape Town


Two-Day Design Thinking Fundamentals Course
DesignThinkers Academy - 29 Jan 2018 to 30 Jan 2018, Cape Town


Adobe Creative Cloud
Multidimensions - 29 Mar 2018, Cape Town


InDesign basic to intermediate
Multidimensions - 3 Apr 2018, Cape Town


InDesign Pro Skills
Multidimensions - 6 Apr 2018, Cape Town


Cartoons
SOUTH AFRICA

Quotes
Aishwarya Rai Bachchan
"The more you are blessed with experience, the fuller and the more enriched you are in your craft."
William Morris Hunt
"The mission of art is to represent nature not to imitate her."
Ezra Pound
"The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy."

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