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Marketing & Media Africa

Is this the future of advertising?

We are launching our monthly #MeettheMarketer column on Bizcommunity.africa with an indepth interview with Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), who believes that Accenture Interactive is building the "agency of the future" and that seismic shifts are shaking the advertising industry.
The indepth and gigantic #AfricaCom conferences and expo dominated our media coverage and our days last week and all the content from the Bizcommunity.com team fielded to cover the relevant 18 conference streams can be found under the AfricaCom special section on the site. We focussed on TV Connect Africa too: Data is the future of the monetisation of content; Africa's audiences want African content; How digital predators have spawned new broadcast business models.
The easy to download PDF of our annual Focus on Shopper Marketing published last week: Download here.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
#MeettheMarketer: Are business consultancies the ad agencies of the future?
AFRICA
#MeettheMarketer: Are business consultancies the ad agencies of the future?
[Louise Marsland] Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"... read
John Momoh. Credit: Channels TV.
AFRICA
#AfricaCom: How digital predators have spawned new broadcast business models
[Louise Marsland] Broadcast television networks are being disrupted by digital predators which are changing the industry to the extent of creating new business models.... read
 
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Meat without animals to hit shelves in 2021
GLOBAL
Meat without animals to hit shelves in 2021
A growing number of startups are trying to produce meat products without using animals, with a view to addressing concerns about animal welfare and the carbon footprint of meat... read
Discussions around new hybrid media models
GHANA
Discussions around new hybrid media models
Third Africa Business Media Innovators Summit to convene media visionaries from 20 African nations in Ghana... read

AfricaCom
Lillian Barnard from Microsoft SA giving us some insight on digital transformation at AfricaCom.
AFRICA
Digital transformation is real and it's urgent

Juanita Pienaar

Lillian Barnard, director for the Public-Sector at Microsoft SA, addresses the urgency of digital transformation, gives pointers on how companies can start to embark on their digital transformation journey and shares some of the benefits of doing it before your business is left behind... read
#AfricaCom: Smart Wi-Fi solution for rural African communities
AFRICA
Smart Wi-Fi solution for rural African communities
Konnect Africa brings Wi-Fi to rural African communities. Company unveils SmartWIFI service offering at AfricaCom 2017... read
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#AfricaCom: Day three highlights
AFRICA
Day three highlights
The last day of AfricaCom 2017 saw speakers and exhibitors building on the first two days of the conference, sharing knowledge, forming new partnerships, and talking about the vision for the continent of Africa... read
#AfricaCom: How businesses can play their part in growing the tech ecosystem
SOUTH AFRICA
How businesses can play their part in growing the tech ecosystem

Ilse van den Berg

Emeka Afigbo, strategic products partnerships manager at Facebook, says he is often reminded just how much the technical ecosystem in Africa has grown and how the internet is drastically changing the continent. read
Read more
Egypt state firm looks to cash in on thriving mobile sector
EGYPT
Egypt state firm looks to cash in on thriving mobile sector
As Egypt's mobile operators thrive, state-owned Telecom Egypt is entering the market in an effort to boost state revenues... read
New Zee TV branding.
AFRICA
Zee TV Africa rebrands globally
Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years... read
(c) Danil Roudenko -
SOUTH AFRICA
The frozen food market is heating up

Michelle Newman

In the 1940s tinned foods were extremely popular as a means of preserving products for extended periods of time. However, given the fact that heavy rationing was imposed on these products during World War II, frozen food packaged in paperboard cartons began to emerge as a credible alternative... read
Hannari Slabbert
AFRICA
Predicting the future with WGSN trends

Louise Marsland

Global trends authority WGSN launched its latest trends research to South African audiences in Cape Town on 9 November... read
Winners of AfricArena startup pitch battles
SOUTH AFRICA
Winners of AfricArena startup pitch battles
The first AfricArena took place this week and welcomed over 450 delegates, 100 entrepreneurs, 80 startups, 22 exhibitors, 42 speakers, 67 investors It also witnessed more than 40 live startup pitch battles. read

AfricaCom
#AfricaCom: TV Connect panel on 'Understanding Content Consumption Patterns to Grow Revenues'.
AFRICA
Africa's audiences want African content

Louise Marsland

Bring African content to the world and produce more homegrown African content for content-hungry African audiences... read
ALL THE 2017 AFRICACOM AWARDS WINNERS!
AFRICA
ALL THE 2017 AFRICACOM AWARDS WINNERS!
Last night, 8 November 2017, saw the 10th AfricaCom Awards held at The Lookout in Granger Bay, Cape Town. 2017 marks AfricaCom's 20th anniversary... read
Charles Dawes
AFRICA
Data is the future of the monetisation of content

Louise Marsland

Data is the future of the monetisation of content and part of the investment into content in the broadcast industry... read
#AfricaCom: Mobile advertising - connecting brands to their customers
AFRICA
Mobile advertising - connecting brands to their customers

Juanita Pienaar

Elo Umeh, CEO of the Terragon Group, explored the peculiarities of the African market, the pain points of the modern marketer and where the true value lies with regards to mobile advertising... read
Jason Peisl, PnP's information systems executive. Photo: YouTube
SOUTH AFRICA
How Bitcoin made PnP sexy and other stories

Nicci Botha

One of the unplanned, but positive, spin offs from Pick n Pay's (PnP) Bitcoin experiment is that it has made retail sexier in attracting talent... read
Photo: YouTube
SOUTH AFRICA
M-Pesa sees partnerships as the road to growth

Nicci Botha

What started out simply as a convenient way to send money home has evolved into the continent's mobile money success story... read
#AfricaCom: Gaining a competitive advantage
SOUTH AFRICA
Gaining a competitive advantage

Ilse van den Berg

AfricaCom 2017 is once again abuzz with delegates from all over the world and is even bigger and better than ever before - as is customary for events like these... read
#AfricaCom: What is an African broadcaster in a multi-platform world?
AFRICA
What is an African broadcaster in a multi-platform world?

Juanita Pienaar

AfricaCom speaker Russell Southwood talks us through what it entails being an African broadcaster in a multi-platform world and how we can go about getting the most out of our content... read
#AfricaCom: How innovation is better in Africa
SOUTH AFRICA
How innovation is better in Africa

Ilse van den Berg

Toby Shapshak, editor-in-chief of Stuff Magazine, shared some thoughts on how innovation is better in Africa at AfricaCom 2017. He highlighted some specific innovations to illustrate how the continent is leapfrogging into the future... (video) read
Read more
Image via
AFRICA
Ericsson releases MEA Mobility Report 2017 at AfricaCom
Ericsson yesterday, 7 November 2017, in a briefing at AfricaCom 2017 released its Ericsson Middle East and Africa Mobility Report 2017, which predicts that LTE subscriptions will expand by 47%... read
Cape Town Waterfront
SOUTH AFRICA
CNN International's Inside Africa explores Cape Town's historic Waterfront
CNN International's Inside Africa recently explored the history and revitalisation of Cape Town's Waterfront - the most visited landmark in South Africa - which attracts 24 million visitors a year... read
Google Shopping showing exponential growth for early adopters
SOUTH AFRICA
Google Shopping showing exponential growth for early adopters

Adriaan Strydom

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands... read
Growing youth entrepreneurial culture through gamification
SOUTH AFRICA
Growing youth entrepreneurial culture through gamification
The inaugural Allan Gray Entrepreneurship Challenge (AGEC) which was conceptualised to creatively coach high school learners to think entrepreneurially has been lauded a "huge success"... read
Add value before self-promoting on social media
SOUTH AFRICA
Add value before self-promoting on social media

Yolandi Allen

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors... read
Honouring courageous journalism
AFRICA
Honouring courageous journalism
The Committee to Protect Journalists' 2017 International Press Freedom Awards honours courageous journalism from around the world... read
Bringing the best African movies to the world
AFRICA
Bringing the best African movies to the world
Africa's first all-Africa movie review platform calls for collaboration to showcase and crowdsource the best African-made movies to a local and global audience... read
#Trending: The rise of consumer resilience
AFRICA
#Trending: The rise of consumer resilience

Louise Marsland

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond... read
The digital elephant in the room... Image credit: Jan Mik © -
SOUTH AFRICA
Reimagining marketing: Brand building in the digital age

Leigh Andrews

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret... read
Great brand communications solutions come from collaboration
SOUTH AFRICA
Great brand communications solutions come from collaboration

Khangelani Dziba

There is a need for more collaboration from all the different parts that make up brand communications.... read
Johannesburg has become a regional retail hub with cross border shopping activity running into billions | Photographer: Mark Lewis
SOUTH AFRICA
Johannesburg's inner city: the Dubai of southern Africa, but all below the radar

Dr Tanya Zack

Over the last 20 years Johannesburg has become an intense wholesale and retail centre for local hawkers and for traders from all over sub-Saharan Africa... read
Ignore the differences at your peril: Millennials versus Afrilennials
SOUTH AFRICA
Ignore the differences at your peril: Millennials versus Afrilennials

Issued by FCB Africa

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies... read
International
Rani Raad, president, CNN International Commercial - image credit: .
GLOBAL
CNN to lead Pangaea Alliance
Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users... read
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
GLOBAL
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters... read
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Business
Emirates boost Algiers service with extra flight, becomes daily
ALGERIA
Emirates boost Algiers service with extra flight, becomes daily
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Kor!An
KENYA
17 counties set to revive pyrethrum farming

Waikwa Maina and Francis Mureithi

17 pyrethrum growing counties are working on forming an economic bloc in an effort to revive the collapsed industry... read
Market in Kenya (Image Supplied)
AFRICA
Developing smart cities, identifying unique experiences key to growing tourism in Africa
To ensure sustained tourism and overall economic growth, African cities need to find ways to develop into smart cities capable of attracting visitors, offering unique experiences and overcoming... read
Business card replacement app Veza launches in SA
SOUTH AFRICA
Business card replacement app Veza launches in SA

Gabriella Mulligan

Networking and business card replacement app Veza has launched in South Africa, aiming to make it easier to follow up with new contacts from business events... read
Photo: Rudolph de Girardier. Source: Google Photos.
SOUTH AFRICA
Google Street View, Drive South Africa collab captures all of SA wilderness in 360°
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Photo: HSI (Image Supplied)
AFRICA
Nestlé to complete transition to cage-free egg supply chain in Africa by 2025
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Harnessing tech to create sustainable cities for the future
SOUTH AFRICA
Harnessing tech to create sustainable cities for the future

Colin Thornton

More than ever before, technology drives our world. It powers businesses, cities and governments, and shapes individual lives in a hugely impactful way... read
Big.H via
AFRICA
Greening the tobacco supply chain in Africa bears fruit
It is critical to ensure that tobacco production is as environmentally sustainable as possible as it supports the livelihoods of thousands of small-scale farmers in Africa... read
NEC/XON Summit 2017: Making Africa smarter and safer
SOUTH AFRICA
NEC/XON Summit 2017: Making Africa smarter and safer

Ilse van den Berg

The NEC/XON ICT Summit 2017 kicked off on Monday, 6 November 2017. Keynote speakers included the likes of Carel Coetzee, CEO of XON and Hironobu Kurosaki, president and CEO of NEC Europe... read
Johannesburg only sub-Saharan Africa city in Top 100 City Destinations Ranking 2017
SOUTH AFRICA
Johannesburg only sub-Saharan Africa city in Top 100 City Destinations Ranking 2017
Euromonitor International has released the 2017 edition of the Top 100 City Destinations Ranking, incorporating global travel trends to provide insight on how cities are at the forefront of tourism growth... read
Neil Palmer (CIAT) via
AFRICA
Africa pushes for gains on genetic materials

Johnson Kanamugire

The increasing number of hungry people, coupled with the climate-linked extinction of crops and livestock varieties has seen the world exploring alternative genetic materials... read
Viewing elevator down Graskop Gorge a first for Africa
SOUTH AFRICA
Viewing elevator down Graskop Gorge a first for Africa
When first approached about the possibility of constructing a viewing elevator down the Graskop Gorge cliff face in Mpumalanga, the engineers' first thought was 'pie in the sky'... read
Image source:
COTE D'IVOIRE
Ivory Coast inaugurates huge China-funded dam
President Alassane Ouattara on Thursday, 2 November, inaugurated a huge Chinese-funded dam in southern Ivory Coast designed to boost the country's power capacity by nearly 14%... read
Empowering Africa with skills for the industrial internet
AFRICA
Empowering Africa with skills for the industrial internet
GE partners with African Leadership University to empower African professionals with valuable digital skills... read
Startups winners at AppsAfrica.com Innovation Awards
AFRICA
Startups winners at AppsAfrica.com Innovation Awards

Tom Jackson

African startups Flare, Snapplify and Flutterwave were among the winners at the AppsAfrica.com Innovation Awards, which took place in Cape Town last night... read
(c) prykhodov -
SOUTH AFRICA
Twitter to double tweet limit to 280 characters
Twitter announced on Tuesday it would double the limit for tweets to 280 characters, a bid to draw in more users and boost engagement at the social network... read
WeChat Pay arrives in Paris department stores
SOUTH AFRICA
WeChat Pay arrives in Paris department stores
PARIS - Chinese tourists visiting Paris are now able to pay for their purchases in two of the city's famous department stores with their smartphones, thanks the adoption of the payment app of the popular Chinese social media network, WeChat... read
Fixing the challenges frustrating tourism in Africa
AFRICA
Fixing the challenges frustrating tourism in Africa

Olukayode Kolawole

Most African nations face tough challenges and constraints in leveraging the benefits of tourism services in trade and economic development... read
Reda Faceh (Vice President, Development Northern and Western Africa, AccorHotels), Olivier Granet (Managing Director and Chief Operating Officer, AccorHotels Middle East and Africa), Ali Salhab (Shareholder, Noral), Hassan Salhab (Shareholder, Noral)
COTE D'IVOIRE
AccorHotels bolsters Ivory Coast portfolio with Novotel and Adagio Abidjan
AccorHotels has signed a hotel management agreement with Noral for a combined 200-room Novotel and 110-apartments Adagio complex in the capital city of Abidjan... read
#AgriIndaba: Phatisa and OPIC make great optics
AFRICA
#AgriIndaba: Phatisa and OPIC make great optics
OPIC invests in global development through emerging market private equity funds, while Phatisa invests in food and agri-related businesses in Africa that show strong growth potential... read
Lucky Kwapa.
BOTSWANA
Brand campaign showcases stories of upliftment in Africa
Barclays Africa is celebrating Africa's indomitable spirit through a series of films in a new brand campaign... read
Could the peatlands of Congo be a carbon bomb?
DR CONGO
Could the peatlands of Congo be a carbon bomb?
Gruelling talks are unfolding in Bonn for implementing the UN's Paris Agreement on climate change, but many kilometres away, there are fears that any progress may be wiped out by a lurking carbon threat... read
The Lazizi Premiere by Hilton (Image courtesy of Jumia Travel)
SOUTH AFRICA
Kenya, SA to lead in luxury hotel growth in Africa
Kenya and South Africa have been named the projected continent leaders in luxury hotel growth in a new report... read
#AgriIndaba: Meeting the challenges of investing in sub-Saharan agriculture
AFRICA
#AgriIndaba: Meeting the challenges of investing in sub-Saharan agriculture
Without investment in early-stage development or primary production, the African agricultural sector cannot advance, commercial value chains will not materialise and mainstream investment potential will be lost... read
Carlson Rezidor to make its debut in Cameroon with Radisson Blu
CAMEROON
Carlson Rezidor to make its debut in Cameroon with Radisson Blu
With the debut of Radisson Blu in Cameroon, the Carlson Rezidor Hotel Group has entered its 30th African country. The Radisson Blu Hotel & Apartments Douala, Cameroon is scheduled to open in 2019... read
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Essentials of Media Law and Ethics in the Era of Digital and Social Media
Rhodes University Sol Plaatje Institute - 20 Nov 2017 to 24 Nov 2017, Johannesburg


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Quotes
Pope Paul VI
"Never reach out your hand unless you're willing to extend an arm."
Albert Camus
"Freedom is nothing but a chance to be better."
Bram Stoker
"Despair has its own calms."
Zig Ziglar
"Positive thinking will let you do everything better than negative thinking will."
Stevie Nicks
"If you have stage fright, it never goes away. But then I wonder: is the key to that magical performance because of the fear?"

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