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Marketing & Media Africa

How to create jobs for Africa

Speaking at the Bloomberg Africa Business Media Innovators summit in Ghana this week, Amrote Abdella of Microsoft4Afrika urged the media to promote inclusive growth in Africa, encouraging female business leaders and STEM careers for young women; as well as educating the public about technological advances; and showcasing success stories to highlight areas where inclusive growth is driving the continent forward.
The African Development Bank has launched a Youth Advisory Group to look at ways of creating 25 million jobs and impact 50 million youth across the continent in the next decade. They are ambitious plans, but they seem to have got some of the best minds across the continent involved in dealing with the issue.

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Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizTop stories
The media's role in promoting inclusive growth in Africa
The media's role in promoting inclusive growth in Africa

Amrote Abdella

The media is urged to promote a more inclusive narrative for Africa to spur inclusive growth on the continent...read
AfDB wants to create 25 milllion jobs for Africa's youth
AfDB wants to create 25 milllion jobs for Africa's youth
The African Development Bank has launched a Youth Advisory Group to create 25 million jobs and impact 50 million youth across the continent...read
By Arthur Buliva (Own work) , via Wikimedia Commons
RWANDA
Speakers announced for Africa Tech Summit Kigali 2018

Tom Jackson

The first 25 speakers from leading tech companies across Africa have been announced for the upcoming Africa Tech Summit Kigali... read
The 2017 Digital Salt event.
SOUTH AFRICA
The future of media

Gustav Goosen

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far... read
TBWA Africa Conference kicks off, telling African stories
AFRICA
TBWA Africa Conference kicks off, telling African stories
The TBWA\ annual Africa conference taking place in Durban this week has attracted delegates from 29 countries on the continent and further afield... read
Npsiegel via
EAST AFRICA
A close up look at the social networks of Lake Victoria's fisherfolk

Fiona Nunan

The fisheries of Lake Victoria support the livelihoods of around three million people. But there have been widespread concerns that fish stocks and catches are declining due to overfishing and the widespread use of illegal gear... read
Vincent Magwenya
SOUTH AFRICA
Imagining the possibilities of an Africanised Black Friday

Vincent Magwenya

Black Friday has come and gone, with popular consumer products ranging from food items and electronic devices to furniture items flying off the shelves at bargain prices. read
Screengrab from the #NoConditionsApply campaign.
SOUTH AFRICA
The gender tradition-transforming power of advertising

Leigh Andrews

Swati Bhattacharya, CCO of FCB Ulka in India, explains the intricacies of changing a 400-year-old Hindu tradition from one of status-based exclusion into a sisterhood of inclusion through the #NoConditionsApply campaign... read
#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics
SOUTH AFRICA
#EntrepreneurMonth: Building a true African haircare brand with AfroBotanics

Lauren Hartzenberg

In six years South African natural haircare brand, AfroBotanics, went from being manufactured in founder Ntombenhle Khathwane's garage to a fully equipped factory in Midrand... read
Africa's rebound demands bolder strategies than ever before
AFRICA
Africa's rebound demands bolder strategies than ever before

Issued By Nielsen

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result... read
Brands: Meet the #UntaggableForce
AFRICA
Brands: Meet the #UntaggableForce

Megan Bowman

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today. read
Photo: 10:23 campaign
SOUTH AFRICA
Challenging bad medicine: Lessons in how to use the media effectively

Nicci Botha

Here's an interesting factoid for you - 10:23 is the saturation point at which the original substance is so diluted that can no longer be detected in a solution.... read
Controlling the narrative from the glass box
SOUTH AFRICA
Controlling the narrative from the glass box

Leon Ayo

Brands are more accountable than ever in an age of radical transparency... read
Lauren Russell Nkuranga.
RWANDA
Entrepreneur quits Nike job to start food business in Rwanda

Oluwabusayomi Sotundeon

When Lauren Russell Nkuranga arrived in Rwanda with the Nike Foundation in 2012, she had the clichéd western belief that Africa is predominantly a place of war, poverty and disease, and is desperate for foreign-funded charity... read
Tiger eyes Africa expansion
SOUTH AFRICA
Tiger eyes Africa expansion
Tiger Brands was looking for acquisitions outside SA and would place more emphasis on due diligence than in the past, management said on Monday... read
The World's Most Eligible Bachelor campaign.
AFRICA
APA results: Kenya's thriving advertising industry
The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally... read
East African pharmaceutical market set to boom
EAST AFRICA
East African pharmaceutical market set to boom
As East African governments and healthcare providers battle with the burden of diseases, the role of the pharmaceutical market becomes more important... read
Nestle to close its DR Congo factory
DR CONGO
Nestle to close its DR Congo factory
Swiss food giant Nestle announced Sunday that it would close its factory in Kinshasa, capital of the Democratic Republic of Congo... read
#Newsmaker: Fort's Amr Singh on what makes a good director
SOUTH AFRICA
#Newsmaker: Fort's Amr Singh on what makes a good director

Jessica Tennant

Fort agency's creative partner and director Amr Singh recently won the Craft Gold for Best Directing at the 2017 PromaxBDA Africa Awards for his work on DStv Africa's brand film in collaboration with Studio Zoo... read
Seedstars finalists from Middle East, North Africa
SOUTH AFRICA
Seedstars finalists from Middle East, North Africa
Seedstars MENA is coming to Bahrain to organise the closing event of its Middle East and North Africa tour with the MENA Summit on 14 December 2017, where it will gather all the local winners of the region... read
Image Source:
NIGERIA
Farmcrowdy launches farmers' digital app to empower farmers

Sunday Okobi and Ugo Aliogo

As part of efforts to address food shortages as well as make agriculture attractive and beneficial to Nigerians, agricultural technological firm, Farmcrowdy, has unveiled a digital application... read
Protestors attend a demonstration against slavery in Libya, at Sergels torg in Stockholm, Sweden, on November 25, 2017 |
AFRICA
Migrant slavery casts shadow over EU-Africa summit
ABIDJAN - A furore over migrant slave markets in Libya casts a shadow over an AU-EU summit this week that aims to promote Africa's long-term economic growth and stability, spurred by European fears of terrorism and mass migration... read
France's President Emmanuel Macron will stress that he wants a partnership of equals with Africa, based on education and entrepreneurship |
AFRICA
Macron to urge entrepreneurship on first African tour
PARIS - French President Emmanuel Macron will tour Africa this week to try to boost France's flagging influence on the continent and convince young people eyeing Europe's shores they have a future at home... read
(c) olegdudko -
SOUTH AFRICA
African Media feels the pinch

Thabiso Mochiko

African Media and Entertainment (AME) has warned shareholders it expects trading conditions for the remaining six months of the 2018 financial year to remain challenging... read
Image Supplied
AFRICA
Fastjet, (Red) and Oliver Mtukudzi team up in the fight for an Aids-free generation
A new partnership between Fastjet and Aids organisation (Red) will be launched with the release of a new track, Holiday by legendary singer-songwriter Oliver Mtukudzi. 100% of the proceeds from track sales will be donated to the Global Fund... read
To build a better customer experience, start with the architecture
AFRICA
To build a better customer experience, start with the architecture

Richard Mullins

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone... read
Strategic partnership to promote African entrepreneurship
AFRICA
Strategic partnership to promote African entrepreneurship
APO Group and Mara Foundation, Mara Group's philanthropic arm will collaborate to elevate opportunities for African entrepreneurs to find mentors... read
International
Amazon brings Alexa from the home to the office in a new AI push
GLOBAL
Amazon brings Alexa from the home to the office in a new AI push
Amazon has announced that it is bringing its Alexa digital assistant to the workplace, expanding artificial intelligence efforts that have gained traction in the home market... read
Meredith Corp to buy Time Inc. for $2.8bn
UNITED STATES
Meredith Corp to buy Time Inc. for $2.8bn
Time Inc. is selling for $2.8bn to media conglomerate Meredith Corporation, backed by the billionaire Koch brothers known for supporting conservative causes, in an unlikely ending to a saga over the future of CNN's parent company... read
Business
CIAT via
AFRICA
Drones are taking to the skies above Africa to map land ownership

Robert Wayumba

Mapping land boundaries is an important way to boost a country's economic growth and development. It contributes towards better security of land ownership, allows landowners to get bank loans and... read
New Energy Leadership Centre to address energy shortages in Africa
SOUTH AFRICA
New Energy Leadership Centre to address energy shortages in Africa
A first for South Africa and the continent, the African Energy Leadership Centre will be a hub of teaching and research aimed at addressing the issues of energy shortages in Africa... read
Jambojet to launch Uganda, Tanzania flights by February
KENYA
Jambojet to launch Uganda, Tanzania flights by February

Mugambi Mutegi

Jambojet is set to start flights to Tanzania and Uganda by February next year, kicking off its regional expansion plan designed to see the low-cost carrier fly to 16 new routes... read
BCX, GE co-creates Digital Farm solution tailored for SA and African agriculture
SOUTH AFRICA
BCX, GE co-creates Digital Farm solution tailored for SA and African agriculture
BCX and GE have developed an integrated agri-tech solution tailored for South African and African agricultural needs... read
Photo: Informante
NAMIBIA
Vedanta invests $200m more in Namibian mining operations
Vedanta, a major zinc producer, is making a fresh $200m investment in its Namibian operations, as it plots a strategy to make the plant a regional hub for refining the metal... read
Photo: New Vision
SOUTH AFRICA
Commitment to a malaria-free Africa can't wane
Malaria prevalence has increased across the African continent, with 194-million cases reported in 2016, up from 191-million in 2015. Malaria mortality rates decreased by 2,000 during the same period... read
Smartphone app to help SA farmers
SOUTH AFRICA
Smartphone app to help SA farmers

Petru Saal

A smartphone app harnessing the power of satellites and drones to give a bird's eye perspective has been launched to help farmers save water and grow healthy crops... read
Recycling e-waste can help create jobs and reduce poverty in Africa
AFRICA
Recycling e-waste can help create jobs and reduce poverty in Africa

Juliette Biao

The "trash is cash" slogan is currently being used so that waste is viewed through a new and innovative lens. It also reveals a new approach with regard to electronic waste... read
Medienservice via
BOTSWANA
Burning chillis drive elephants away from African farmers' crops

Thin Lei Win

Burning bricks made of dry chilli, dung and water could stop endangered elephants raiding crops, reducing conflicts with farmers trying to secure harvests... read
Photo by Felix Russell-Saw on Unsplash
UGANDA
Museveni slashes fees for city taxis

Amos Ngwomoya

President Museveni has said taxi operators should pay a monthly road user fee of Shs80,000 and not Shs120,000 to Kampala Capital City Authority (KCCA)... read
New heavy truck, trailer factory in Ethiopia
ETHIOPIA
New heavy truck, trailer factory in Ethiopia
A factory that produces trailers, semi-trailers and Sinotrucks (Power and Chassis) and fuel tankers was inaugurated recently in the presence of senior officials and various dignitaries... read
Report: Governments own most African infrastructure projects
SOUTH AFRICA
Report: Governments own most African infrastructure projects
Governments remain the single largest developers of infrastructure projects - a common thread emanating from the 2017 edition of the Deloitte Africa Construction Trends Report... read
StelaDi via
AFRICA
Poor flight connectivity, strict visa rules make tourists avoid Africa

Maryanne Gicobi

Travel agents and tourist service providers say it is important for African countries to simplify cross-border travel by easing and, in some cases, abolishing visa restrictions... read
Photo: Oil Change International
NIGERIA
Shell 'liable for rights violations' in Nigeria: Amnesty
LAGOS - Amnesty International has called for Shell to be prosecuted for allegedly helping Nigeria's military to commit human rights abuses in the oil-rich south in the 1990s... read
Kele Boakgomo
SOUTH AFRICA
Adapt or die: Banks need to embrace disruption

Kele Boakgomo

The banking industry is in the midst of a wave of disruption. Something that is likely to change anytime soon, and institutions that are not ready for digital disruption will struggle in the years to come... read
How the world needs to change as regions get drier
SOUTH AFRICA
How the world needs to change as regions get drier

Dian Spear

By combining these interventions, there's a better chance of managing water sustainably for domestic and agricultural use... read
Nigeria begins enforcement of 'palletisation of cargoes' January 2018
NIGERIA
Nigeria begins enforcement of 'palletisation of cargoes' January 2018

Kingsley Adeniyi

Days after the Comptroller-General of the Nigerian Customs Service, Hameed Ali, accused shipping companies of aiding importation of arms into the country, the federal government has directed all containerised cargoes coming into Nigeria to be on a pallet... read
Sri Lanka - Ceylon (Image Supplied)
GLOBAL
Club Med furthers international growth with four new resorts
Continuing on its international growth strategy, Club Med has announced four new destinations in Quebec, Vietnam, Sri Lanka and the Seychelles... read
Image source:
SOUTH AFRICA
Developing world says rich nations shirking on climate pledges
The failure of wealthy nations to deliver on short-term climate commitments could hinder the rollout of a landmark treaty... read
Opportunities in the East-African poultry sector
EAST AFRICA
Opportunities in the East-African poultry sector
With a global increase in demand for poultry and eggs in countries with growing populations and an increase in wealth, it follows that there is an opportunity for production growth. East-Africa has such opportunities... read
Quotes
Aesop
"It is not only fine feathers that make fine birds."
Elizabeth Bowen
"Autumn arrives in early morning, but spring at the close of a winter day."
Jimi Hendrix
"In order to change the world, you have to get your head together first."

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