Here are a few helpful, common-sense ideas that will assist you in growing your business fan base.
You need to think about yourself as an online brand ambassador aka content builder aka conversation shepherd... whatever the buzz words might be, the principle remains unchanged. Make your brand seem interesting and relevant, at all times. And if it's numbers that you're after, there is no better way to hike up your unique and repeat page views than value added content. But remember, status updates show up in your fans' newsfeeds, so these updates need to make sense and be valuable in your fans' eyes.
Gary Vaynerchuk, a leading US social networker and vlogger has this to say: "Social networks are like cocktail parties, at the end of the day 'content is king' and if we can't keep a relevant, conversation going, people are going to leave the conversation...." Conversations are two-way streets, so remember to listen!
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