Jake Bester, Creative Director for Big Wednesday, comments on the alignment and why he hopes it will establish Big Wednesday as a serious player in the integrated arena: "It takes a special kind of thinking to come up with an idea that spans multiple media. Digital brings this type of thinking to life as it allows different channels to easily speak to each other. As an agency, we embrace the use of digital because it makes our offering that much more effective in two ways. Firstly, it's the glue that binds our thinking in different media segments together and secondly, because it allows us to measure our success and therefore the ROI for our clients."
Bester went on to add that this approach to advertising is what will ultimately distinguish, most importantly Big Wednesday's client's brands, but themselves as an agency as well. "This attitude illustrates exactly what Big Wednesday stands for, distinguishing yourself from everybody else, rather than just fading into the crowd."
Jake Bester from Big Wednesday addresses the crowd at the Bookmarks Awards.
Alex Jay thanks Jake Bester from Big Wednesday for their sponsorship.
More on Big Wednesday
Big Wednesday is a full-service integrated advertising agency headed by Jason Cumming, former general manager of Mick & Nick (Lowe Bull), and Jake Bester, award-winning copywriter from Ogilvy Cape Town. Together they are an award-winning, heavyweight team with big brand experience.
Big Wednesday are non-departmental and non-traditional and have a strong belief in their new offering - an integrated advertising agency with a strong new media focus.
The agency has already secured Motorola as a founding client, and been shortlisted on major account wins.
For more information on Big Wednesday please call Jason Cumming on 021 4879100.