Events & Conferencing News Africa

Nigerian appointed to Rebrand 100 Global Awards jury

Nigerian brand scholar and communication strategist, Uche Nworah, has been appointed to the 2010 Rebrand 100 Global Awards jury. Now in its sixth year, it is projected as a highly respected and coveted awards valued by businesses, brand strategists and various organisations worldwide.
Nigerian appointed to Rebrand 100 Global Awards jury

Nworah, who returned home last year from his university teaching job in the United Kingdom to join Nigeria's second largest telecom network, is the second black African to be appointed in the award's six year history. He follows South Africa's branding icon and Brand Leadership founder, Thebe Ikafeleng.

Nworah, who will be taking his place among ten global branding heavyweights was a senior lecturer in Marketing Communications and Business Strategy at the London Metropolitan University Business School and a visiting lecturer in Advertising and Promotions at the University of East London.

Before leaving Nigeria for the UK he was at various times head of PR and events at Sunrise D'Arcy, group head of Internal Communications and later group head of training at Oceanic Bank International where he headed the Oceanic Leadership Academy.

He has written for several academic journals, newspapers, magazines and online publications and has appeared as a studio guest on CNN with Becky Anderson, and BBC World News with George Alagiah discussing Nigerian, African and global issues, in addition to appearances on Nigerian Television Authority (NTA), Ben Television and other ethnic channels.

Nworah received the Jack Petchey Leadership Award in 2007 for his outstanding work with young people in the UK, The Chickenbones Writer of the Year (2006) Award for his witty and incisive writing about Nigeria and Africa-related issues and the Distinguished Alumni Award of the Business Education Examinations Council (BEEC) in 2008.

He has a BA in Communication Arts from the University of Uyo, Nigeria and an MBA in Marketing from the University of Nigeria. He studied advertising professionally and has the industry acclaimed CAM/BEEC Diploma in Advertising. He holds a post-graduate Diploma (PGD) in Marketing from the Chartered Institute of Marketing (CIM), London, and a post-graduate Certificate in Education (PGCE) from the University of Greenwich in addition to certificates in German Language obtained from Volks Hoch Schule, Dusseldorf, Germany and Certificates in Mentoring from the University of East London and University of Greenwich.

Nworah is the author of The Long Harmattan Season and Nigeria Confidential and is also a member of the Federal Government of Nigeria's Committee on Rebranding Nigeria.

For more information on the awards, go to www.rebrand.com/awards.

About Dan Oshodin

Dan Oshodin is a brand communication strategist and is CEO of TMKG, a niche marketing and media solution firm. He is the publisher of Brandwork Nigeria (www.brandworknigeria.com) an online resource on the brand and marketing communication industry in Nigeria.
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