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Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting

By Leigh Andrews 11 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history

By Jessica Tennant 6 Oct 2017

DoubleTree by Hilton Nairobi Hurlingham reception (Image Supplied)
Hilton commits $50m to Africa Growth Initiative for conversion of 100 hotels

Hilton has committed $50m over the next five years towards the Hilton Africa Growth Initiative. The funds are intended for the conversion of around 100 hotels into Hilton branded properties

6 Oct 2017

(c) atm2003 -
NAEB markets Rwandan tea under national tea brand

Rwandan tea will now be marketed under the Rwanda National Tea brand name as one of the ways to strengthen consumer confidence, as well as promote and ensure its competitiveness on the local and global markets

By Peterson Tumwebaze 5 Oct 2017

How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world

29 Sep 2017

Pentawards 2017 - best of global packaging
Pentawards 2017 - best of global packaging

The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week

27 Sep 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.
Heineken on the ins and outs of local sourcing in Africa

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations

By Justin Probyn 27 Sep 2017

Brand categories. Image supplied.
New realities from brand motion study

WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment

27 Sep 2017

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result

By Mike Freedman 19 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent

19 Sep 2017

Paul Gabriel.
New economic giants rising in Africa

Africa's economic giants face increasing competition from upcoming Kenya and Ethiopia

15 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth
Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth

Issued by M&C Saatchi Abel 15 Sep 2017

International employer branding expert bringing world's best practice to South Africa
International employer branding expert bringing world's best practice to South Africa

Brett Minchington, chairman/CEO of Employer Brand International, will be giving a hands-on, practical International Employer Brand Leadership Masterclass in Johannesburg on 12 October

Issued by Employer Brand International 14 Sep 2017

Global companies give Africa a second look
Global companies give Africa a second look

South Africa hosts most of the top companies in Africa, but other countries are coming up, according to the United Nations' Africa Renewal

By Zipporah Musau 11 Sep 2017

Rewards for multinationals investing in Africa
Rewards for multinationals investing in Africa

Many challenges, greater rewards: Drawing a route to market for multinationals in Africa

By Stefano Niavas 11 Sep 2017

Launching your brand into Africa
Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth?

By Louise Marsland 29 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection
The second ‘Scramble for Africa' reveals need for IP rights protection

For the second time in history, the African continent has become a focal point for global expansion and brand protection is critical

By Carla Collett 25 Aug 2017

Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

Expanding into Africa, Vuma Reputation Management has signed memorandums of understanding (MOU) with four African communications agencies

15 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy

By Adam Howatson 11 Aug 2017

Why we chose 9Mobile as our new name - CEO
Why we chose 9Mobile as our new name - CEO

Nigeria's telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity - 9mobile, with the unveiling of a new name and logo

11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.
How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote

10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences

Issued by Kantar TNS 8 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Blinkers are fine if you're a horse, not if you're running a business. Elena Levitina © –
#RYExecEd: Why your brand's missing out if it's not taking social seriously

Mike Stopforth of Cerebra, often dubbed 'the godfather of social media in SA,' began the Red & Yellow School's Executive Education workshop on social media by explaining what's happened in the realm in the last ten years to help us understand what might happen in the next ten

By Leigh Andrews 2 Aug 2017

Marriott International's new dynamic sales and marketing leadership team
Marriott's new super sales and marketing leadership team for Middle East and Africa

On the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts, Marriott has announced a new Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team

31 Jul 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand

By Oresti Patricios 25 Jul 2017

Former president Nelson Mandela's life is profiled tonight on DStv's History Channel |
Madiba 'brand' a winner

From colouring books to signed autobiographies, there is no denying that the Nelson Mandela name is a money spinner

By Petru Saal 25 Jul 2017

scale/ © faithie via
Cartel conduct under investigation in Kenya

Leniency for cartel conduct in Kenya has unique elements, according to pan-African law firm Bowman's

24 Jul 2017

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